Digital & Technology Executive
Building Digital
Platforms
That Scale.
From fragmented initiatives to structured, high-impact digital ecosystems.
Florian Feiler
Digital & Technology Executive
Digital & Technology Executive
From fragmented initiatives to structured, high-impact digital ecosystems.
Florian Feiler
Digital & Technology Executive
Executive Thesis
Most organizations do not fail because of technology. They fail because digital is fragmented, poorly governed, and disconnected from business impact.
Over the past 20+ years, my focus has been on turning decentralized digital activities into structured platform organizations — with clear ownership, scalable architecture, and measurable commercial outcomes.
The result is not more digital output, but better systems: aligned, governed, and built to scale.
Perspective on AI
The challenge with AI adoption is rarely the model — it is the absence of the data architecture, governance, and organizational readiness required to make it operational.
Most organizations invest in AI initiatives before they have invested in the structural foundations that determine whether those initiatives create value or simply create cost.
The approach has always been the same: start with the system, not the feature. Applied intelligence — whether in personalization, demand forecasting, or operational automation — only scales when it sits on governed data, clear ownership, and architecture designed for iteration.
Current Responsibility
Ravensburger AG
Responsible for all global digital end-customer touchpoints across a multi-brand portfolio — spanning digital platforms, eCommerce ecosystems, mobile applications, ticketing systems, and customer platforms.
Transformed a decentralized digital landscape into a centrally governed Digital Center — establishing clear accountability, scalable architecture, and integrated operating models across functions.
25 FTE
Cross-Functional Team
€4M
Annual Digital Budget
Multi-Brand
Global Portfolio
Selected Impact
01
Built and scaled centralized Digital Center across multiple brands
02
Transformed fragmented digital structures into a platform organization
03
Leadership of 25+ FTE cross-functional international teams
04
€4M annual budget responsibility with full accountability
05
Introduced cloud-based, scalable architecture models
06
Established agile product & engineering operating models
07
Integrated digital with commercial and marketing functions
08
Vendor, nearshore & delivery governance at enterprise scale
Career Trajectory
Ravensburger AG
Head of Digital Center
→ Platform transformation at scale
since 2019
Interone (BBDO Group)
Technical Director
→ From project delivery to engineering organization
2016 – 2019
SapientNitro
Manager Interactive Development
→ Enterprise platform delivery & integration
2010 – 2016
PLAN.NET Solutions
Head of Technology & Development
→ Transition into leadership
2008 – 2010
Core Capabilities
Education
Degree
Bachelor of Arts (Honours)
Multimedia Arts
SAE Institute Munich /
University of Middlesex London
Certifications
Certified SCRUM Product Owner
Certified SCRUM Master
Contact
Open to selected conversations around leadership roles in digital transformation, platform strategy, and technology-driven business models.